Phrase is a product design house based in Cairo, Egypt launched in January 2014 by the Egyptian Product designer Youssef Baskharoon. After graduating from the German university in Cairo majoring in Product Design Youssef decided to add more to his family furniture business by creating a new line of domestically manufactured products that have a fine sense of simplicity and artistic functionality ranging from furniture to industrial designs.
The Name “Phrase” Is inspired from the concept of a phrase in grammar which is roughly defined as “a group of words that function together to express a meaning” Same concept applies to a product as words become design elements and the brand’s mission is to deliver through putting these elements in a comprehensible combination.
The brand’s vision is to expand the Egyptian market with new and original perspectives.
good design starts with a phrase It has a meaning, it has a language and the brand’s main approach is to deliver products that communicate with the user.
